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Mitchell & Ness
Surf Camo Collection
Laid back summer style and impromptu pool parties provide the inspiration behind the Surf Camo Collection. Maintaining the brand's considered tone and nods to high fashion, we achieved our hero visual with a dynamic set, calculated timing, and lots of play. I helped design the campaign toolkit in a variety of touchpoints, from concepting to set building, retouching and art direction.
Art Direction, Design, Layout & Production
AGENCY: Fiction
1/4
Mitchell & Ness
Made in Suede
When Mitchell and Ness released their line of suede caps, our challenge was to highlight the luxe material and visually set this product apart from other solid color collections. We met the task by celebrating the unique care required to maintain the premium quality of rich suede. I helped design the campaign toolkit in a variety of touchpoints, from concepting to set building, retouching and art direction.
Art Direction, Design, Layout & Production
AGENCY: Fiction
1/3
Mitchell & Ness
Two Faced
Demonstrating mastery in quality stitching and craft, Mitchell & Ness created a hat splicing two distinct styles from a single basketball team. Our campaign extended this story by celebrating the dichotomy of the sport as organized play on court or a pickup game on the street. I helped design the campaign toolkit in a variety of touchpoints, from location scouting to product styling, retouching and art direction.
Art Direction, Design, Layout & Production
AGENCY: Fiction
1/3
Mitchell & Ness
Highlighter Collection
Aptly dubbed, the Highlighter Collection featured solid fluorescent caps that needed to appear in two sequential campaigns. We approached the initial campaign with a play on stark contrasts, intensifying the hats' brightness by placing them in a colorless environment. In the follow-up Easter campaign, we went the opposite route, "hiding" the product in a milieu of like-colored Easter kitsch. I helped design the campaign toolkit in a variety of touchpoints, from concepting to set building, retouching and art direction.
Art Direction, Design, Layout & Production
AGENCY: Fiction
1/5
Anchor 1
Anchor 2
Surf Camo
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